PORTFOLIO — SOCIAL MEDIA SAMPLE
@fkafrancis
My mother always said that I had a way with words. For love and hobbies I have always gravitated toward writing prose, scripts, and poetry. In my professional life I have learned how to get the most out of words in order to tell the stories of other people and brands. It is no secret that in order for language to work effectively it must know who it is, what it wants, and who it is talking to — the rest is just puns and thesaurus words.
smarty social media / @invisalign
• Led concept & design process; collaborated with designers and photographers to bring paid and organic campaign ideas to life
• Conceived ideas to drive creative output of content; improved target audience reach and increased overall audience engagement rate by 67%
• Owned and executed entire organic and paid brief process, from inception to delivery
• Coordinated with internal account team, designers, and copywriters to meet regular weekly and monthly delivery of ~2,000 pieces of content in 2019, meeting timelines and goals 100% of the time
• Improved communication with client to solve for their needs with inventive solutions
• Responsible for quality control and proofing before delivery, publishing, and paid trafficking; ensuring content met objectives and guidelines while following learnings and best practices
@invisalign
on-asset copy & post copy
Your smile deserves the most advanced clear aligner system in the world. See how cutting-edge technology and data from millions of smiles can transform yours.
@invisalign
on-asset copy, design concepts, content production for paid and organic social, Instagram stories, animated GIFs, and various paid ad formats
@invisalign
post copy, varied options
FB: Invisalign® aligners are designed with power to move teeth more comfortably and predictably. Don’t wait, get started today!
IG: Little things can make a big difference. These little things are the most advanced clear aligner system in the world. Take our Smile Assessment today to get started!
FB: Don’t settle for a mail-order aligner. Learn how the most advanced clear aligner system can transform your smile!
IG: There’s no reason to wait. Take our free Smile Assessment today and learn how the most advanced clear aligner system can transform your smile!
FB: Meet the most advanced clear aligner system in the world.
IG: Put your smile in a doctor’s hands. Invisalign® treatment is backed by expert care to give you the smile of your dreams. Get started today!
ihascupquake creative / @cupquakehq
• Collaborated on and executed strategies to grow iHasCupquake and engage 6.2M subscribers
• Launched and curated @CupquakeHQ as merchandising vehicle; grew from 0 to over 100k followers in two years and increased merchandise demand; currently accounts for 50% of all sales
• Conceptualized, photographed, and edited all social media content, working with in-house designer and animator on various projects when needed
• Planned and promoted brand presence at various conventions; including success of company’s first ever standalone fan appreciation event; sold the event to capacity within a month and organized gameplay, meet-up, and on-site video production
• Wrote creatively for sponsorships, activations, marketing emails, product descriptions, blog posts, and social media; grew reach and engagement 25% across platforms over two years
@cupquakehq
content production & post copy
You don't need to be everyone's favorite. You just have to be you. (It helps if you're sweet.) 😍💜🎃 #candycorn #spreadlovestaysweet #ihasgoodies
@cupquakehq
subscriber newsletter
'Tis the season! The end of the year is upon us and WOW! Time is flying by! I said this back in September, that I always thought adults were a little crazy when they said that time went by fast. Because it was so obvious to us kids that time wasn’t moving any faster today than it was yesterday. But as you get older you start to realize exactly what those grownups were talking about. It turns out that time actually does go by pretty fast.
So, let's do our best collectively to slow down and enjoy the next few weeks, to surround ourselves with the comforts of home, to spend quality time with people we care about (instead of our phones), and to reflect on what we have learned this year and what will carry with us into the new year. More importantly, what we will leave behind.
This time of year has the reputation of being a chaotic flurry of shopping and spending and baking and gifting. Which is fine, but let's try not to forget the little treasures that make all that chaos worth it; the sharing and feeling and caring and giving. Let's reflect on those things more throughout the holiday season. Moving forward, let's make it our purpose to bring joy and kindness into each other’s lives. That's what this season (and the other seasons that follow) should be about.
We have had an incredible year. A year that went by faster than we know how to process. And we are so happy that we got to share all of it with you. We have cooked up some pretty delicious surprises at Cupquake HQ and we plan on serving plenty more in the coming year. Both in real life and online. Thank you so much for making this another truly remarkable year for us. We hope you can feel the love and warmth that we share with you all on a regular basis.
For those of you who reach out and tell us how much we mean to you and how much happiness we have brought into your life — we want you to know that it works both ways. And there is something you can do for us in return. Pay it forward. Carry that happiness with you into the world and do whatever you can to make someone else's day a little bit brighter.
Wishing you all a wondrous, magical, and happy holiday season!
Merry Christmas & Happy New Year!
Tiff, Mario, & the iHasCupquake Team!
insomniac events / @insomniacevents
• Led a four-person social media team with daily responsibilities and regular campaigns for 15 large-scale music festivals (30-140k attendees), including EDC; grew ticket sales (~20%), engagement (40%), and audiences (22%)
• Built mocks and creative briefs to guide the overall look and voice of each brand, collaborated with team members and in-house design team to make sure daily posts and longterm strategies aligned
• Worked closely with Marketing Directors to create and execute social media plans
• Maintained partnerships with marketing teams across the U.S. and internationally
• Worked tirelessly during festivals to coordinate live social media posts while monitoring platforms for any hiccups in event experience; including schedule changes, security breaches, changes in weather, and health & safety concerns
@edc_lasvegas
social media plan and strategy, concept and design, balanced multiple EDC brands on one channel, collaborated with marketing teams across the U.S. and internationally; in Mexico and the UK, developed brand voice and overall tone
@escapehalloween
social strategy, design ideas, content production, post copy
@nocturnalwland
social strategy, design ideas, content production, post copy
Which route will you choose, to where will you stray? Create your own adventure with your lineup by day! #NocturnalWonderland single day tickets are available now! #TheEnergyAwaits
